International Breweries Limited, a world class brand desired to relaunch Trophy beer, a leading beer product on its stables into the market with a bang.

The SUB Consulting team had the challenge of recreating a distinct and refreshing personality for the beer, and to sell its unique proposition of great taste.

The brand tackled this with the deployment of “IN YOUR FACE” campaign.

This added gusto to the “Honourable” platform, taking it to the level of prime identification and recall by its target audience.

This was communicated to the TAs via TV, Radio, PRESS  and Outdoor.